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sudir
Sudhir Kumar Re-elected as Board Director for Kreston Global
kreston Global

London – Kreston Global is happy to announce the re-election of Sudhir Kumar, Senior Partner and Head of Corporate Communications at Kreston Menon, as Board Director for Kreston Global, representing the newly formed Middle East and Africa (MEA) region.

His leadership in the Middle East has been exemplary in terms of driving collaboration and commercial partnerships as well as ensuring high standards of client service delivery. Sudhir will continue to focus on supporting Kreston’s strategic vision, and being a strong voice for member firms in the Middle East and Africa. His ongoing commitment aligns with Kreston Global’s mission to drive collaboration, innovation, and sustainable growth across its international network.

Sudhir Kumar said

“I am so pleased to be able to continue serving on the Kreston Global Board. Being re-elected is an honour and testament to the collaborative spirit we have built. I look forward to continuing to help support the network’s strong focus on risk and international expansion to help create opportunities for our member firms, and strengthening our presence in emerging markets.”

Liza Robbins. Chief Executive, said:

“Sudhir is an excellent board member and a wonderful advocate for the network – having won our global network entrepreneur award in previous years demonstrates how much he cares about what we do and how we do it. I am so pleased we can continue to work together on the Board. “



A gateway to global markets: Ennogen Healthcare on why the UAE is key to their expansion
kreston Global
The United Arab Emirates (UAE) has emerged as a premier destination for global entrepreneurs. The UAE’s transformation into a hub for global business can be attributed to several key factors, including strategic location, government support, and a pro-business environment.

Ennogen Healthcare, a UK-based pharmaceutical company, is among the many international companies that have expanded their operations to the UAE. In a recent interview, Jason Tate, Chief Financial Officer of Ennogen Healthcare, shared his insights on why the UAE was chosen as their base for expansion and how their journey has been facilitated by Kreston Menon.

The strategic appeal of the UAE

Tate outlined the strategic appeal of the UAE, highlighting three primary reasons for their decision to expand into the region. First and foremost, the UAE’s geographic location offers unparalleled access to key markets. Positioned as a gateway between Asia, Europe, and the wider Middle East, the UAE allows companies like Ennogen Healthcare to efficiently reach a broad spectrum of markets while maintaining proximity to their European base.

“The proximity of the UAE to other regions around the world, including Asia and the subcontinent, while remaining close to Europe, was a critical factor for us,” Tate explained. This accessibility has made the UAE a preferred destination for companies seeking to expand their global footprint.

Another crucial factor is the UAE’s talent pool, which is enriched by a diverse, multicultural workforce attracted by the country’s high quality of life. “The talent pool that’s available here is attracted by the lifestyle and the agglomeration of skills from around the world,” said Tate. The ability to draw skilled professionals from various global markets has been instrumental in Ennogen Healthcare’s success in the UAE, as the company operates in a highly regulated industry that requires top-tier expertise.

Lastly, the pro-business environment fostered by the UAE government has been a significant enabler. The UAE’s regulatory framework is designed to be business friendly, reducing the bureaucratic barriers that often hinder international expansion. Tate noted, “The pro-business environment, which the government leads, helps us to drive forward our success.” This environment, coupled with the UAE’s continuous efforts to streamline business operations, has made it an attractive destination for companies looking to establish a presence in the region.

A trusted partner

The role of professional services firms like Kreston Menon in supporting international businesses cannot be overstated. When Ennogen Healthcare began considering its expansion into the UAE, the company evaluated several firms, including the Big Four, before deciding that Kreston Menon was the best fit for their needs. “Kreston Menon was introduced to me by a fellow professional, and we assessed their capability in the UAE compared to other firms,” Tate recalled. “We considered that Kreston Menon was best placed in the UAE to give appropriate local advice for the region, which is important in the process of setting up and also expanding.”

Kreston Menon’s local expertise and understanding of the UAE’s regulatory landscape proved invaluable as Ennogen Healthcare navigated the administrative complexities of establishing operations in the country. The firm provided tailored advice and support, ensuring a smooth transition for Ennogen Healthcare as they set up their UAE base.

Advice for new businesses

As the UAE continues to attract a growing number of international businesses, Tate offered some advice for those considering expansion into the region. He emphasised the importance of understanding the local market and leveraging the UAE’s business culture. “The UAE provides a very dynamic environment for interpreneurs, attracting talent and facilitating the sharing of knowledge,” Tate observed.

He also highlighted the importance of being strategic in selecting a location within the UAE that aligns with the company’s business objectives. Proximity to key markets, access to talent, and ease of doing business should all be considered when making this decision.


Bright future

Reflecting on Ennogen Healthcare’s journey, Tate rated their success in the UAE as 9 out of 10, acknowledging that while they have achieved significant milestones, there is still potential for further growth. “We’ve arrived here, set up the business, and begun to achieve some of our early goals,” Tate said “But we’re also beginning to identify new opportunities that we didn’t anticipate before we came here. As a consequence, I’ll be moving larger parts of the business into the UAE in the coming months ”

This positive outlook is indicative of the broader trend among interpreneurs in the UAE. The country’s ongoing efforts to enhance its business ecosystem and its commitment to creating a competitive and investor-friendly environment have positioned it as a global leader in attracting foreign investment.

As more international entrepreneurs discover the opportunities that the UAE has to offer, the country is poised to continue its ascent as a top destination for global business. With firms like Kreston Menon offering essential support, and the UAE government’s unwavering commitment to fostering a pro-business climate, the future looks bright for interpreneurs aiming to make their mark in the UAE.
The Interpreneur Survey: Understanding Mid-Market Business Trends in the UAE
kreston Global
The UAE’s inclusion in BRICS in 2024 is expected to enhance trade and investment while its record FDI inflow of over $22 billion in 2022 highlights its status as a premier investment hub in the MENA region.

To understand how this landscape is affecting mid-market businesses, we recently surveyed 1,400 C-suite business leaders in 14 countries, in private sector companies earning up to £300m a year that have expanded internationally. We call these CEOs ‘interpreneurs’.

We have analysed the UAE-based data to understand better what drives Middle Eastern business owners when expanding abroad

Overseas business expansion is widely expected to Increase

Significantly increase54%
Moderately increase39%
No change6%
Moderately decrease1%
Significantly decrease0%
Not sure0%

At 93%, the UAE is one of the most optimistic countries in the world that global expansion is on the rise.



Which, if any, of the following regions or countries would you / your business considering expanding to? (Select all that apply)

Western Europe (e.g. Germany, France, UK, etc)62%
Middle East54%
North America (e.g. USA, Canada, Mexico, etc)44%
North Asia (e.g. China, Japan, Korea, etc)34%
Eastern Europe (e.g. Poland, Hungary, Romania, etc)28%
South Asia (e.g. Thailand, Vietnam, Singapore, etc)24%
Africa24%
South America (e.g. Brazil, Chile, Colombia, etc)19%
Australia/New Zealand13%
Other2%



Which, if any, of the following would make a country most attractive for international expansion? [Select up to five]

Government support (e.g. grants, incubators, and mentorship programs)49%
Skills and talent (e.g. availability of local talent and openness to skilled talent immigration)45%
Favorable trade agreements (e.g. free trade zones, diplomatic partnerships, or preferential tariff treatment)42%
Tech infrastructure and digitalisation42%
Future economic growth prospects39%
Alignment with long-term growth strategy (e.g. regional investment into specific industries)39%
Favorable tax policies33%
Transparent regulatory environment31%
Geographic proximity to existing operations24%
Cultural and language similarity to existing operations23%





How much of a risk do the following pose to your business’s international expansion or planned international expansion?

Escalating geopolitical tensions and instabilityDisruptive risk6%
Significant risk36%
Moderate risk29%
Minimal risk17%
No risk10%
Not Sure / Not applicable2%
Economic slowdown or recessionDisruptive risk17%
Significant risk25%
Moderate risk26%
Minimal risk21%
No risk10%
Not Sure / Not applicable1%
Financial market and foreign exchange volatilityDisruptive risk11%
Significant risk33%
Moderate risk26%
Minimal risk19%
No risk11%
Not Sure / Not applicable0%
Cybersecurity threats and data breachesDisruptive risk8%
Significant risk27%
Moderate risk33%
Minimal risk17%
No risk12%
Not Sure / Not applicable3%
Talent shortages and skilled labour gapsDisruptive risk7%
Significant risk25%
Moderate risk30%
Minimal risk22%
No risk16%
Not Sure / Not applicable0%
Technological disruption from AI and new technologiesDisruptive risk6%
Significant risk23%
Moderate risk25%
Minimal risk24%
No risk22%
Not Sure / Not applicable0%
Environmental disruption and extreme weatherDisruptive risk8%
Significant risk27%
Moderate risk32%
Minimal risk19%
No risk13%
Not Sure / Not applicable1%



Private investors (including HNWIs)52%
Venture capital or private equity47%
Capital markets (i.e. IPO)39%
Employee equity schemes39%
Government funding36%
Management buyout36%
Crowdfunding34%
Debt55%
None of the above0%


How confident are you in your understanding of the global international tax rules (for example transfer pricing, VAT) that govern multinational businesses?

Extremely confident: I have a deep understanding of global tax rules and their implications for multinational businesses43%
Confident: I have a good grasp of key principles and can navigate common scenarios, but may seek external guidance for complex situations49%
Not very confident: My understanding of global tax rules is limited, and I rely heavily on external advisors for guidance and analysis8%



We do / would prioritise ESG42%
We do / would value ESG, but it wouldn’t be our top priority35%
We do / would consider ESG practices but if only if they don’t interfere with our other priorities20%
We don’t / wouldn’t strongly consider ESG practices2%
We don’t / wouldn’t consider ESG practices at all1%
Not sure0%






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